A familiar concept, this time in Mumbai.
The Wii remote, something many of us have had in our hand at some point.
For some reason, this piece of guerrilla street marketing really doesn’t do much for me. Don’t get me wrong I really like the idea, but it just doesn’t seem that….I don’t know, creative/imaginative. Does it?
According to many, Saatchi & Saatchi have never taken credit for this and many others believe it to be a PS job.
Great concept for Folgers, New York ‘the city that never sleeps’.