Filed under: Guerrilla Marketing | Tags: Bus Shelter, Chicago, Dancing Babies, Digital, Evian, Guerrilla Marketing, Interactive Billboard, JCDecaux, Live Young
Interactive digital bus stop billboard, from Evian. All located in bus stops around downtown Chicago.
Something a little bit different, promoting the ‘live young’ concept of Evian. The campaign generated 20,000 screen activations.
Filed under: Guerrilla Marketing | Tags: Building, Guerrilla Marketing, Revolving Doors, Siemens, Whisk
Unique idea – looks great against the building. Not sure where this was though…
Filed under: Guerrilla Marketing | Tags: Guerrilla Marketing, Mumbai, Pedestrian Crossing, Safari, South Africa, Street Marketing, Tourism, Zebra
A familiar concept, executed rather well, this time in Mumbai.
Filed under: Guerrilla Marketing | Tags: Advertising, Bergmann, Berlin, Billboard, Funeral Services, Guerrilla Marketing, underground
Slightly controversial but, i’m sure we can all see the funny side to it, can’t we?
Bergmann Funeral Services, seen in Berlin.
Filed under: Guerrilla Marketing | Tags: Guerrilla Marketing, JWT London, Nail polish, Rimmel, UK
One for the ladies and by the looks of things it went down pretty well!
Executed outside Rimmel’s retailers in London by JWT to promote their quick dry nail polish. They also created smaller ‘real size’ features in-store to grab the attention of customers.
Filed under: Guerrilla Marketing | Tags: BBDO, Broccoli, Guerrilla Marketing, Switzerland, Tibits, Tree, Vegetarian, Wirz/BBDO
A very simple, original idea – effective. Immediately grabs your attention due to the size and colour of the piece.
The handy work of Wirz/BBDO Switzerland for the vegetarian chain of restaurants, Tibits.
Now, where can I get some normal tasting broccoli ??!
Filed under: Guerrilla Marketing | Tags: Alfred S. Park, Big Ant International, D&AD Awards, Global Coalition for Peace, Gold Pencil, Guerrilla Marketing, Iraq, New York, One Show Design Awards, Poster, War, What goes around comes around
A very thought provoking piece by Big Ant International here, campaigning the message for the Global Coalition for Peace and calling for an end to the war in Iraq. They went on to win a number of awards, including the Gold Pencil for Design at the One Show Design Awards.
They were designed to be wrapped (around pillars etc), creating the effect that the missile/grenade/rifle is coming back around, hence the tag line ‘what goes around comes around’
Filed under: Guerrilla Marketing | Tags: Ebay, Golden Palace, Guerrilla Marketing, Head, Karolyne Smith, Online Casino, Poker, Tattoo, Utah
Okay, a slightly different piece of guerrilla marketing here, more ‘in your face’ perhaps! It is reported that two people have so far had Golden Palace tattoos on their foreheads, and both put this ‘advertising space’ up for grabs via Ebay.
It isn’t new, I’ve come across a number of different ‘stunts’ from Golden Palace before, but I thought it was about time that I got it up here. Above, Karolyne Smith from Salt Lake City, Utah. What a hero!
I mean come on, who in their right mind would get this done?? She must have been seriously strapped for cash! You would have a think about it for $10k, surely?
Here are a few more that I have come across but, I don’t think they are permanent…
Filed under: Guerrilla Marketing | Tags: Bates Y&R, Bus, Copenhagen, Guerrilla Marketing, Street, Zoo
This would freak me out! I don’t think I’d be getting on the bus. Nice work by Bates Y&R for the Copenhagen zoo. No doubt many kids will have been incredibly keen to get aboard and head to the zoo.
Filed under: Guerrilla Marketing | Tags: Advertising, DDB, Drive-Thru, Fast Food, Fries, Guerrilla Marketing, McDonald's, New Zealand, NZ, Restaurant, Transport
I’m lovin’ it! A nice idea by DDB New Zealand, but surely it would be better located somewhere near to a McDonald’s and not at the entrance, as you’ve obviously already committed to the purchase by this stage. Just a thought.
